Marketing & Operating Materials

Several key items used to market and operate the apartment are included in the sale. These are:

  • The fixtures, fittings and furnishings – everything currently in the apartment and needed by guests to enjoy a self-catered holiday.
  • The advertisement  – on the Holiday Lettings and TripAdvisor websites. If the fixed fee pricing model is used the annual charge falls due on each January.
  • The Casa La Rocca website – urls, content and hosting arrangements. Three urls will be transferred to the new owner:

www.casalarocca.it
www.casalarocca.co.uk
www.abruzzotrails.com

All three currently map to the www.casalarocca.it domain and content. The current hosting arrangement could be continued or the new owners may decide to take the urls and content to a different hosting service. We use the website as a supplementary, free-standing advertisement and people quite often contact us via it. Far more material is presented on it than is on the main adverts.

  • Guidebook reference -  www.casalarocca.it is particularly valuable as it is referenced in the only English language guidebook to walking in the region – ‘Walking in Abruzzo’, written by Stuart. Over 2,500 copies of the book have been sold and a significant proportion of apartment lettings arrive via this link. It is also referenced on the publisher’s website. Click here to see it. An updated reprint went on sale in January 2014 and an expanded and updated second edition will be published in 2018. This source of business will continue to increase as more copies are sold.
  • The Casa La Rocca logo

CasaLaRocca_logo